Thursday, November 18, 2010

Shopping in, Inc. (NASDAQ: AMZN) is a US-based multinationalelectronic commerce company. Headquartered in Seattle, Washington, it is America's largest online retailer, with nearly three times the Internet sales revenue of the runner up, Staples, Inc., as of January 2010.

Jeff Bezos
founded, Inc. in 1994 and launched it online in 1995. The company was originally named Cadabra, Inc., but the name was changed when it was discovered that people sometimes heard the name as "Cadaver." The name was chosen because the Amazon River is the largest river in the world, and so the name suggests large size, and also in part because it starts with 'A' and therefore would show up near the beginning of alphabetical lists. started as an online bookstore, but soon diversified, selling DVDs, CDs, MP3 downloads, computer software, video games, electronics, apparel, furniture, food, and toys. Amazon has established separate websites in Canada, the United Kingdom, Germany, France, Japan, and China. It also provides international shipping to certain countries for some of its products. A 2009 survey found that Amazon was the UK's favorite music and video retailer, and third overall retailer.


Jeff Bezos, the founder of

Amazon was founded in 1995, spurred by what Bezos called "regret minimization framework", his effort to fend off regret for not staking a claim in the Internet gold rush.Company lore says Bezos wrote the business plan while he and his wife drove from New York to Seattle, although that account appears to be apocryphal.Bezos flew from New York to Texas, where he picked up a car from a family member, and then drove from Texas to Seattle.

The company began as an online bookstore; while the largest brick-and-mortar bookstores and mail-order catalogs for books might offer 200,000 titles, an online bookstore could offer more. Bezos named the company "Amazon" after the world's largest river. Since 2000, Amazon's logotype is an arrow leading from A to Z, representing customer satisfaction (as it forms a smile); a goal was to have every product in the alphabet.

Amazon was incorporated in 1994, in the state of Washington. In July 1995, the company began service and sold its first book on - Douglas Hofstadter's Fluid Concepts and Creative Analogies: Computer Models of the Fundamental Mechanisms of Thought.In 1996, it was reincorporated in Delaware. Amazon issued its initial public offering of stock on May 15, 1997, trading under the NASDAQ stock exchange symbol AMZN, at an IPO price of US$18.00 per share ($1.50 after three stock splits in the late 1990s).

Amazon's initial business plan was unusual: the company did not expect a profit for four to five years. Its "slow" growth provoked stockholder complaints that the company was not reaching profitability fast enough. When the dot-com bubble burst, and many e-companies went out of business, Amazon persevered, and finally turned its first profit in the fourth quarter of 2001: $5 million or 1¢ per share, on revenues of more than $1 billion, but the modest profit was important in demonstrating the business model could be profitable. In 1999, Time magazine named Bezos Person of the Year, recognizing the company's success in popularizing online shopping.
1997:, a UK online book retailer, which became Amazon UK on October 15, 1998.
1999: Internet Movie Database (IMDb).; Cambridge, Massachusetts-based PlanetAll, a reminder service; Sunnyvale-based, an XML-based data mining startupAlexa Internet,, and
2003: online music retailer CD Now.

2004:, a Chinese e-commerce website
2005: BookSurge, a print on demand company, and, an eBook software company.Scotts Valley, California-based distributor of on-demand DVDs.CreateSpace has since expanded to include on-demand books, CDs, and video.
2006: Shopbop, a Madison, Wisconsin-based retailer of designer clothing and accessories for women.
2007:, a London-based digital photography review website; Brilliance Audio, the largest independent publisher of audiobooks in the United States.
2008:;; Box Office Mojo; AbeBooks; Shelfari (including a 40% stake in LibraryThing and whole ownership of,, and FillZ); Reflexive Entertainment, a casual video game development company.
2009: Zappos, an online shoe and apparel retailer
2010: Touchco., Woot, Quidsi, Buyvip.
2004:, a company focused on researching and building innovative technology.

2007:, an e-commerce brand focusing on shoes. (formerly CustomFlix), a

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